Priscilla Kelly Net Worth in 2026: WWE Money, Indie Bookings, and Real Income Sources
Priscilla Kelly’s net worth is a popular question because her career has moved through very different income phases. She built her name on the independent wrestling scene, reached a much bigger audience in WWE as Gigi Dolin, and then returned to the open market where earnings are based on bookings, merchandise, and fan demand. In pro wrestling, pay can change quickly with TV exposure, but what a wrestler actually keeps depends on contract level, appearance fees, travel costs, and how well they monetize their brand outside the ring.
Quick Facts
- Real name: Priscilla Lee Kelly
- Ring names: Priscilla Kelly, Gigi Dolin
- Born: June 5, 1997
- Age: 28 (as of 2026)
- Hometown: Douglasville, Georgia
- Height: Around 5’5″ (billed)
- Occupation: Professional wrestler
- Estimated net worth: About $750,000 (estimate)
- Known for: WWE/NXT run as Gigi Dolin and her indie work as Priscilla Kelly
Priscilla Kelly short bio: Priscilla Kelly is an American professional wrestler who gained mainstream visibility during her WWE run as Gigi Dolin. She originally built buzz on the independent scene with a dark, standout presentation, then transitioned into national TV exposure through NXT, where she became part of a major women’s group and won tag team gold. After WWE, she returned to working outside the company under her original name, where income is built through a mix of bookings, appearances, and direct-to-fan business.
What Is Priscilla Kelly’s Net Worth in 2026?
Priscilla Kelly’s net worth in 2026 is best estimated at around $750,000, with realistic estimates often landing somewhere in a broader range of $100,000 to $1 million. The reason the range is wide is simple: wrestlers don’t publicly disclose salaries, contract terms, appearance fees, or their full business income. Net worth is also not the same as yearly income—it reflects what someone owns minus what they owe, and outsiders rarely know those details.
Why Her Net Worth Is Hard to Pin Down
Wrestling income can be uneven. One year might include steady contract pay and heavy TV exposure. Another year might depend on how often you’re booked, how far you travel, and how many fan events you work. Priscilla’s career includes multiple shifts that affect income in major ways:
- Independent years: earnings based on per-show pay, travel costs, and merch sales at the table.
- WWE/NXT contract years: steadier income, but often lower than fans assume, especially early in NXT.
- Post-WWE phase: more freedom to work anywhere, but income becomes “build your own schedule” again.
Where Priscilla Kelly’s Money Comes From
1) WWE and NXT Contract Earnings
When Priscilla joined WWE and performed as Gigi Dolin, she entered the most stable pay period of her career. WWE contracts usually provide consistent income, and national TV exposure can raise a wrestler’s value quickly. However, not every contract at the developmental level pays huge money. Many wrestlers in that system earn solid but not extravagant salaries, especially before they become top featured names.
The key advantage of WWE is stability. The key trade-off is restriction. While under contract, outside bookings are limited, which can cap the ability to stack additional paydays from other promotions.
2) TV Exposure and “Brand Lift”
The biggest long-term benefit of WWE is often visibility. Once a wrestler’s face becomes familiar to a mainstream audience, their value increases across the board. Even after leaving the company, that recognition can translate into:
- higher appearance fees for independent shows
- stronger meet-and-greet demand
- more merchandise sales because fans recognize the name
- greater leverage when negotiating bookings
This is why a WWE run can pay off financially even after the contract ends. The exposure becomes a multiplier for future earnings.
3) Independent Wrestling Bookings
Outside WWE, income depends heavily on demand. Independent wrestling pay varies widely, but recognizable names with national TV experience can often command higher per-match pay and travel packages. A strong schedule might include multiple shows in a weekend, special attraction appearances, and higher-end promotions that pay better than smaller local events.
The biggest factor here is consistency. A few big bookings help, but steady bookings across months are what build reliable income. Wrestlers who manage their calendars well can earn strong money, but they also carry the risk of gaps if demand slows.
4) Meet-and-Greets, Conventions, and Fan Events
For many wrestlers, fan events are where profit becomes real. Matches pay, but the direct-to-fan money can be even better. Conventions and signings often generate income through:
- photo ops
- autographs
- bundled pricing for both
- signed posters and premium items
With a recognizable look and a known TV history, Priscilla can benefit from this side of wrestling business, especially when she appears in markets where her WWE audience overlaps with the local fan base.
5) Merchandise Sales
Merch is one of the most important income streams for independent wrestlers. It can bring money in both at shows and online. Common merch income paths include:
- event tables: high margins when fan traffic is strong
- online stores: year-round sales between tours
- limited drops: special designs that sell fast if demand is hot
Because Priscilla’s character work and aesthetic are a big part of her appeal, merch can be especially valuable. Fans often buy merch not only to support the wrestler, but to connect to the vibe they represent.
6) Social Media and Paid Promotions
Even if a wrestler isn’t trying to be a full-time influencer, social media can still generate money. A strong following can bring sponsored posts, partnerships, and paid promotional campaigns. These deals aren’t always public, but they can help smooth income during weeks when bookings are lighter.
This lane matters because it creates a way to earn between shows, which is one of the biggest challenges in independent wrestling.
What Her Post-WWE Phase Means for Wealth
Leaving WWE can be risky for some performers, but it can also be a major opportunity. The upside is freedom: a wrestler can work more dates, negotiate their own fees, and take bookings across different promotions. The downside is that everything becomes self-managed—travel planning, marketing, and income stability.
Wrestlers who thrive after WWE typically treat it like a business. They plan tours, stack signings, keep merch fresh, and maintain visibility so promoters keep calling. If Priscilla stays consistently booked, the post-WWE stage can be the part of her career where she earns the most per month because she’s no longer restricted to one company’s schedule.
How Much Does Priscilla Kelly Likely Make Per Year?
Any annual estimate is a best guess because the details aren’t public. Still, the business model for wrestlers at her level is fairly clear. A recognizable name with steady bookings, merch, and appearances can earn anywhere from low six figures in a slower year to mid-to-high six figures in a strong year with heavy demand, frequent signings, and consistent weekend loops.
The key variable is volume. If she’s traveling and working regularly, the income ceiling rises. If bookings slow or she chooses to work less, income can drop quickly. That’s why net worth estimates for wrestlers often look “all over the place.”
Priscilla Kelly’s Net Worth in Simple Terms
- WWE provided stability and mainstream exposure.
- Exposure increased her value for future bookings and fan events.
- Independent work lets her stack multiple income streams at once.
- Merch and meet-and-greets likely matter as much as match pay.
Bottom Line
Priscilla Kelly’s net worth in 2026 is estimated at about $750,000, with a realistic range often cited between $100,000 and $1 million. Her money comes from a mix of WWE-era earnings, the long-term value of TV exposure, independent bookings, merchandise, and fan events. If she stays active and in demand, the post-WWE phase can be the period where her income becomes more flexible—and potentially more profitable—because she can stack opportunities across multiple platforms.
image source: https://www.wwe.com/section/mae-young-classic-competitors/article/priscilla-kelly
